BIG4 Holiday Parks — CEO

Accomplished marketing strategist Sean Jenner was appointed Chief Executive Officer of BIG4 Holiday Parks in July 2021 to steer its network of more than 200 holiday parks and partners through its post-pandemic business recovery and beyond. Sean has more than two decades’ marketing and commercial experience, previously holding senior positions at some of Australia’s and the world’s leading brands including Nike, Virgin, Starbucks and Myer, while based in Australia and Europe. Most recently, Sean was Head of Marketing at SWEAT, a highly successful global technology start-up in the health and fitness sector.

Sean’s expertise and passion for digital transformation has come to the fore in his leadership of the development and execution of BIG4 Holiday Parks’ new digital strategy, aimed at aggressively expanding the brand’s digital footprint across the country as well as strengthening its overall brand. A key enabler of this transformation is for BIG4.com.au to be the leading portal for Australian holiday parks. A major component of the digital strategy and BIG4’s evolution has been the expansion and improvement of its website (BIG4.com.au) to better meet the needs of customers and trends towards ease, choice and user experience.

During his first two years as CEO, the company has achieved 30% growth in online revenue, brought 40+ new parks into the BIG4 network and launched the brand’s largest ever brand campaign.

Sean is based in Melbourne, married and a father of two young boys. He is an avid runner, movie lover and wine enthusiast.

STR

Choice Hotels Asia-Pac — Senior Director, Strategy, Sales, & Marketing

Kari has over 20 years marketing experience in the Franchise, tourism, leisure and accommodation industries. In her role at Choice Hotels Asia-Pac, Kari oversees the sales and marketing functions, with a focus on digital channels, growing existing and developing new revenue streams, and continuing to drive direct business for Choice Hotels franchisee network, comprising of approximately 170 properties. Prior to joining Choice Hotels Asia Pac, Kari was General Manager – Marketing for the Belgravia Health and Leisure Group overseeing the marketing strategy and function across four verticals and eight brands (and 160+ facilities). Kari actively championed Belgravia’s digital strategy across the organization. Kari also held the role of General Manager – Marketing, Strategy and Sales at BIG4 Holiday Parks for nine years, a national marketing franchise network comprising of approximately 180 properties, where she was responsible for all marketing functions with a focus on brand and driving digital sales channels, growing existing and developing new revenue streams and maximizing customer retention. Kari’s track record and rapport with franchisees saw her appointed Acting CEO of BIG4 for six months.
Kari has a Masters of Tourism Marketing and Bachelor of Arts from Monash University, has been a co-chair of the Future Leaders Committee for the Caravan Industry Association of Australia and is a guest lecturer for the Masters of Tourism Marketing program at Monash University. And currently sits on the Accommodation Association of Australia’s State Advisory Council (Victoria).

Mews

Fastrack Digital — Group Managing Director

Adrian is the founder and Group Managing Director of Australasia's leading travel, tourism and lifestyle full-service digital marketing and media agency, Fastrack Digital in APAC. Adrian is considered a leader in direct booking strategy and digital growth. He has worked with some of Australia, New Zealand and Asia's leading hotel and travel brands on improving their direct bookings. He has been responsible in some cases of doubling their direct bookings and revenue.