Maximum Occupancy
The inaugural Maximum Occupancy West Coast will be held in Perth on Tuesday, 16 April 2024. To be held in partnership with the Australian Hotels Association Western Australia (AHA(WA) it is suited for all types of hotel and accommodation providers. It will feature over 50+ leading industry experts and speakers from around Australia and the globe.
07:15am — 09:00am
Pick up your lanyard and name tag at the registration desk and enjoy a coffee while networking with other conference delegates. The exhibitor tradeshow is open to all conference delegates.
07:45am — 08:30am
Enjoy a delicious breakfast and learn how to claw back between 10-50% of your OTA bookings to your direct channels with a proven framework used for years successfully by small to medium sized hotel brands across APAC. Presented by Fastrack Digital, Australia' s leaders in direct booking strategy, learn why people aren't booking directly with you and their pain points.
09:00am — 09:10am
Adrian Caruso — Conference Organiser, Maximum Occupancy, Managing Director, Fastrack Group
A welcome introduction to Maximum Occupancy West Coast 2024 by the conference MC and organiser, Adrian Caruso.
09:10am — 09:20am
Bradley Woods — AHA(WA)
A welcome address and official conference opening by AHA(WA) CEO, Bradley Woods
09:25am — 09:50am
Hon Rita Saffioti — WA Government
Keynote presentation.
09:50am — 10:15am
Matthew Burke — STR
The presentation is a must-attend for it sets the basis for the entire day. Listen to one of Australia's best speakers on the Australian accommodation market, the past, present and future. Uncover how Australian markets are behaving in conjunction with supply as a growing factor with a focus on the Western Australian markets. Listen to the outlook for accommodation operators 2024 and beyond.
10:15am — 10:30am
Sean Jenner — BIG4 Holiday Parks
Explore the meteoric rise of caravan and camping trips in Australia, with a special focus on Western Australia. In a pre-recorded presentation, the CEO of BIG4 Holiday Parks, Sean will delve into the numbers, trends, and economic impact of BIG4 Holiday Parks and this thriving industry more broadly, and its pivotal role in the state’s visitor economy. Discover why caravanning is more than just a leisure activity—it’s a driving force for tourism.
10:30am — 11:00am
Break time! Enjoy a delicious pastry and tea or coffee with fellow delegates. Brought to you by Australia's leading hotel digital marketing and direct booking specialists, Fastrack Digital.
11:05am — 11:25am
Listen to some of Perth and Western Australia's best GMs from small boutique hotels through to the large ones discuss the current challenges they are facing and their thoughts on what you need to do to run the best accommodation business.
Anna Edie
Intercontinental Perth
—
General Manager
Anneke Brown
Anneke Brown Consulting
—
Director
Andrew Cairns
Crown Perth Hotels at Crown Perth
—
Executive General Manager
Steven Millhouse
Hilton Garden Inn Albany
—
Cluster Hotel Manager
11:30am — 11:55am
Listen to two of Australia's leading direct booking strategists as they present and discuss 'real life examples' of the best direct booking strategies in the industry. Adrian's digital agency has achieved for some of his hotel clients over 80% month-on-month direct bookings. Andrew took over his small B&B in Margaret River having over 80% OTA bookings. He is now achieving over 90% direct bookings. Listen to how he has done this.
Adrian Caruso
Fastrack Digital
—
Group Managing Director
Andrew Hughes
Margaret River Holiday Cottages
—
Hotel Owner
12:00pm — 12:30pm
In this panel session, listen to some of Western Australia's leading restaurateurs and food and beverage experts on why many hoteliers have missed the mark when it comes to their food and beverage offering and the huge opportunities there are. Learn how to make your hotel's restaurant and other food and beverage outlets a local destination and guest must-visit and eat at.
Ben Kershaw
me&u
—
Senior Account Manager | WA
Timothy Buckton
Sailing for Oranges
—
Director of Hospitality
12:30pm — 01:00pm
Hear from a panel of industry experts from Tourism WA, Perth Airport, and Business Events Perth discussing what’s on the horizon for the Western Australian tourism and accommodation industry.
Bradley Woods
AHA(WA)
—
CEO
Gareth Martin
Business Events Perth
—
CEO
Carolyn Turnbull
Tourism WA
—
Managing Director
01:00pm — 02:00pm
Network with other attendees over a delicious buffet lunch.
02:00pm — 02:30pm
In this session, listen to Australia and Western Australian hotel leaders, owners and CEOs discuss the latest trends, issues and opportunities facing the accommodation industry in Australia. This panel session will be facilitated by Australian Accommodation of Australia's CEO, Michael Johnson.
Michael Johnson
Accommodation Australia
—
CEO
Nathan Frost
Accor
—
Accor - Vice President Operations – Western Australia, Tasmania & Fragrance Group
Rod Munro
BWH Hotels Australasia
—
Managing Director Australasia
Martyna Zaczek
Horwath HTL
—
Manager, Perth
02.35pm — 03.05pm
Listen to some of Australia's leading Revenue Managers, OTAs and GDS experts talk all things RM and distribution and rate parity.
Georgina Williams
Australian Revenue Management Association
—
Head of Commercial and Partnerships
Surajit Sinha
The Ritz-Carlton Perth & Courtyard by Marriott, Murdoch, Perth
—
Director of Revenue
Ehab Radwan
Accor Hotels WA
—
Senior Director of Revenue
Cicero Guimaraes
Lighthouse
—
Business Development Manager ANZ & Pacific
Rachel Finney
Insight Hotel Marketing
—
Owner
03:10pm — 03:40pm
Enjoy an afternoon break enjoying a delicious array of sweets and beverages on offer while networking with conference delegates. Brought to you Fastrack Digital, Australia's leading hotel and travel digital marketing and web development agency and direct booking strategists.
03.45pm — 04:00pm
Mauro Risch — The Hotel Photographer
Photos and Videos are the most important assets your Hotel can have to increase your bookings. The perfect visuals will improve your OTAs ranking and put you in charge of the narrative. Listen and learn from Australia’s leading Hotel Photographer, Mauro Risch, on how to get the best out of photos and videos that will impact the sales of your hotel and accommodation business instantly. A must see session.
04:05pm — 04:35pm
Time to get inside your guest's head with some of Australia's finest hotel brand managers, loyalty and marketing experts. Learn what has been working for the new type of traveller and what gets them to book direct. Do potential guests see value in a hotel brand that makes them book now? And what about loyalty? Are people still loyal to a brand?
Emma Fraser
Fraser Marketing International
—
Founder, Chief Creator & Connector
Kari Hunter
Choice Hotels Asia-Pac
—
Senior Director, Strategy, Sales, & Marketing
Nathan Baker
Vetroblu Hotels
—
Group General Manager
Gemma Clark
The Gerald Apartment Hotel, Geraldton
—
General Manager
Peta Hill
IHG
—
Area Director of Sales and Marketing
04:35pm — 05:05pm
Enjoy a drink with the people who make things super special at your property. Listen to some of Australia's leading and most innovative hotel customer experience experts discuss how they are using technology to deliver the ultimate in customer service that promotes a 'wow factor' and loyalty.
Hayden Aust
Mews
—
Commercial Director - APAC
Joey Kang
Otelier
—
VP of Sales, APAC
Bert Goethals
Amadeus Hospitality
—
Director of Sales at Amadeus Hospitality.
05:30pm — 07:00pm
Enjoy delicious canapes whilst having a drink and networking with your fellow delegates. Proudly sponsored by Fastrack Digital, Australia's leading hotel and travel digital marketing and web development agency and direct booking strategists.
